It’s Raleigh Pinskey, author of the international best selling book 101 Ways to Talk Your Way Onto Talk Shows and let’s talk about believing in ourselves. Here’s the scenario. People get excited about the idea of doing self-promotion. Whether you call it PR, Branding Marketing, Public Relations, or Publicity, it is all about putting your name in front of your target market.
The Radio Talk Show or TV Talk Show contacts you and asks you to talk about your business for two or three minutes, for a six or twenty minute segment, or, even better, for the whole hour. Then you start to feel a little strange. It is the fear of promotion creeping in. Up comes… “Oh no, maybe I’m not articulate, and maybe what I have to talk about is not innovative or informative. “
After all, while I was growing up I was constantly told that “what I had to say was not that important, that why would anyone want to listen to what I had to say? I barely got through school, what do I know that would be unique and interesting?”
Most of the people who hire me for Media Coaching for appearances on radio talk shows or TV talk show appearances tell me the fear of promotion is a secret they’ve carried inside for a long time.
It’s amazing. What I found out is that once they talked about that attitude of fear, got it out in the open, they felt they were in control, that they were winning 99% of the battle.
It’s a fact. When you own that you have a fear of promotion, of doing PR, branding, marketing and Public Relations, when you own it as opposed to denying it with thoughts like, “Oh, that’s not me. No, I can’t do that; I just don’t want to,” or, “I would rather have somebody else do it,” you will see almost immediately how your attitude and your success level does change.
The best part of fear of promotion is that it doesn’t have to stay with you forever. And that I can help you put aside that attitude of fear with four powerful affirmations or sayings…
1) Forget what others say, usually it’s their stuff they were told and they are trying to project that stuff onto you
2) Fear is: False Evidence Appearing Real
3) What is revealed is Healed
And the classic words that Cher’s character Loretta Castorini uttered to the Nicolas Cage character Ronny Cammareri in Moonstruck ….
4) Snap out of it!!!
Here’s to your many successes.
Promote & Prosper!
Raleigh Pinskey
P. S. One way you can insure effective participation with the media and erase the fear of promotion is to have the tools available that will help you promote yourself. Visit http://www.promoteyourself.com/store/index.html
