We are continuing our discussion on the tiny word with a mighty punch, drum roll please… the hook! Remember. Hooks help build and pitch your case.
In 101 Ways to Write Dynamic Media Releases, I list up with twenty – six meaningful hooks to use in your media releases. In Part 1, we learned about the delicious and far reaching Survey. In Part 2, we are discussing how to use the hook of Lists for Pitching.
Lists. Best / Worst, Biggest / Smallest, Winners / Losers, Etc.
Lists can encompass numbers. Top Five. Top Ten.
Lists can use timing. This year’s…. Last decade’s….
Each year the famous fashion expert Mr. Blackwell’s Worst Dressed ensnares and attracts great attention.
Magazine covers shout out lists from hundreds of publications. From Clothing Magazine’s “30 Summer Style Secrets”, Family and Parenting’s “10 Steps to a Greener Christmas” to Golf’s “How to Play the 10 Toughest Wedge Shots”.
Lists for pitching, one of the 26 best kept hooks and pitch secrets.
I’d love to hear what lists you come up with.
Here’s to your many successes.
Promote & Prosper!
Raleigh Pinskey
P. S. One way you can insure effective participation with the media and erase the fear of promotion is to have the tools that will help you promote yourself available. http://www.promoteyourself.com/store/index.html
