Intro Tips to Understanding the Media
Occasionally a rumor surfaces around the notion that members of the media are not human. I am here to say, that in 28 years, I have very rarely experienced this. The reason I have managed to please the media and therefore experience successful PR, branding, publicity, marketing and public relations, is that I take the time for understanding the media. For pleasing the media by honoring their wants, needs, desires and emotions.
I find it amazing that even from media savvy people I am questioned often with “Why should we spend time understanding the media? Or learning about pleasing the media? ”
Often the media savvy person on the other side of the discussion usually feels that the media is there to please them. “After all, we are always being told that the media has lots of empty space and air time, and they need lots of copy to fill it. And, if we provide them with branding, marketing and publicity material they will report on it. And if this is so, then they should understand and please us.”
Tune in for more Intro Tips in my next thread.
This information is taken from “Your Ph.D. in PR” available http://tinyurl.com/3alonc
Do what Raleigh Pinskey says:
“Go for it…Promote & Prosper!”®
Raleigh Pinskey
