What PR, marketing, and branding media savvy topics will make the media open their arms and say yes to giving you publicity coverage?
· Timely / Current events or tie-ins
· Crisis of any kind, animal vegetable or mineral
· Emotional subjects
· Controversial subjects
· Entertaining subjects
· Problem solving topics
· Subjects that fill a need
· Subjects that fill a void
· Subjects that educate
· Subjects that empower and enlighten
· Subjects that heal
· Something the audience doesn’t already know
What makes you media savvy? It’s by understanding the media and pleasing the media. This is accomplished by dealing in wants, not needs. How? By pitching a story that draws from the readers wants, not their needs, from their agenda not their needs.
And remember. The total overview to get your branding, marketing, PR, publicity and public relations needs met is to satisfy the needs of the advertising department and the publisher. Their needs, wants and desires include media savvy stories that will interest their audience, sell papers or TV advertising time, which brings in a readership and an audience.
My next blog installment is #4 in this series of Understanding the Media and Pleasing the Media. It will answer the question, “What makes the media say no to coverage?”
Branding, Public Relations, PR, Marketing and Publicity successes can be yours at www.promoteyourself.com
Do what Raleigh Pinskey says:
“Go for it…Promote & Prosper!”®
Raleigh Pinskey
