Why the media says no to your pitch.
· Treating the media as second-class citizens
· Assuming they are there to do your PR bidding
· You don’t take into consideration that they are busy with all the branding and publicity pitches
· You don’t care if they are on the other line talking to another public relations person
· You take them off your mailing list when they are unemployed. Not media savvy
· You think you are their best friend and that they are yours
· You think that just because they wrote on your PR, marketing and branding ideas before that they will do it again
· You think that because you have to offer them public relations strategic relationships you are just the best thing next to sliced bread
Remember, successful PR begins and ends with you understanding the media, appreciating them, and pleasing them. Be respectful of the media. Give them what they need so they can give their audience what it wants. Be a good resource. It will come back to you some time, some day, some way.
The next blog post, #5 in this series of Understanding the Media and Pleasing the Media is about “How do I learn how to please them and give them what they want?”
Do what Raleigh Pinskey says:
“Go for it…Promote & Prosper!”®
Raleigh Pinskey
