• It is a highly effective means of positioning yourself or your business in the marketplace.
• It is a promotional vehicle that increases awareness of what services you offer
• It shows your expertise on the subject matter
• It establishes you as a spokesperson in your field
• It provides you with name recognition
• It sets you up as a consultant on the subject matter
Case study #1.
A friend from New York city, where she was a household name in the fitness and personal growth for many years moved to Los Angeles. There she was “ just another expert in the Personal Growth industry.” Advertising was expensive, so to rev up her engines in a new community I educated her on using social media, created her 8-Second Power Pitch for introducing herself at business social functions, helped her to get interviews on radio and in the local area papers to announce her public seminars gatherings at her home. In no time at all she had herself a name and a lucrative consulting and speaking business.
Case study #2.
A friend who became a corporate down-sizing casualty became a nutritional products distributor. Pressed for time and financial resources she chose to showcase her product not by joining organizations, but by giving public seminars on “How To Create A Successful Home Based Business With $39 Down.” With that hook, social media, electronic and print media she attracted audiences like flies, advancing up the quota ladder in no time.
Case study #3.
I held a public seminar at the library’s free community room. Attendance was thin, but I didn’t mind. I knew between the library’s efforts, social media, my electronic and print PR marketing efforts, and my outreach through http://www.PromoteYourself.com that hundreds of local people would get to know me. That one hour event with six people brought me several meaningful consulting opportunities.
The point of Speaker Tips Part2 is that public seminars can lead to all kinds of wonderful opportunities that can bring you fame and fortune. So conquer your fears around public seminars by remembering that what you are doing is pure business.
Do what Raleigh Pinskey says:
“Go for it…Promote & Prosper!”®
Raleigh Pinskey
Visit me at
http://www.RaleighRPinskey.com
http://www.PromoteYourself.com
http://www.BlogTalkRadio.com/raleigh-r-pinskey
http://www.twitter.com/raleighrpinskey
http://www.profile.to/raleighrpinskey
http://www.linkedin.com/in/promoteyourself
