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Publicity Stunts Archives

December 15, 2007

Conquering the Fear of Promotion, Marketing, Branding and PR. Part 1

In this three part series, we’re going to talk about a common fear with many faces, faces that wear the terminology of PR, Branding, Marketing, Public Relations, Publicity, Promoting Yourself, and Self-promotion.

Fear of Promotion, Fear of Self-Promotion or Fear of Promoting Yourself … no matter what you call it, it is an attitude. And this attitude makes up a large percentage of the underlying discussions around the failure for you to succeed in your business.

The Small Business Association reports that the top two reasons businesses fail in the first two years are poor management and lack of promotion. I would make it three, adding attitude to this critical measurement.

I founded my PR, Branding, Marketing and Publicity Company The Raleigh Group, in 1980. Through my best selling books, seminars and information products I’ve mentored millions of people who are just entering the business arena, seasoned veterans, and the scale markers in between.

Continue reading "Conquering the Fear of Promotion, Marketing, Branding and PR. Part 1" »

“ Ya gotta have a gimmick,” is the battle cry, also known as the pitch, for audience attention from Ms. Mezzeppa, a vaudeville performer in the legendary theater presentation Gypsy. Her gimmick? Her pitch to the audience was to capture and hopefully keep their attention. Her wardrobe - a pair of pasties, strategically placed on her Trojan armor, enthusiastically twirling to a bump and grind, while lustily trumpeting of her rendition of the flag raisings Call to Colors.

Her gimmick is planned to hopefully set her pitch apart from the other scantily clad Vaudeville performers.

In media speak, Ms. Mezeppa’s gimmick is what as referred to as “the hook” or the razzmatazz, also called the sizzle of the steak, the ultimate wow.

I’m Raleigh R. Pinskey, and we are here to talk about the Hook. We are addressing the noun. Merriam -Webster says the word hook originates from before the 12th century. Etymology: Middle English, from Old English hōc; and means something intended to attract and ensnare. Used then by the town crier, now in media releases (aka press releases) to get your point across.

Continue reading "Creating Results Producing Hooks for Your Pitch: Part 1" »

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