Raleigh Pinskey - Branding Publicity PR

In this three part series, we’re going to talk about a common fear with many faces, faces that wear the terminology of PR, Branding, Marketing, Public Relations, Publicity, Promoting Yourself, and Self-promotion.

Fear of Promotion, Fear of Self-Promotion or Fear of Promoting Yourself … no matter what you call it, it is an attitude. And this attitude makes up a large percentage of the underlying discussions around the failure for you to succeed in your business.

The Small Business Association reports that the top two reasons businesses fail in the first two years are poor management and lack of promotion. I would make it three, adding attitude to this critical measurement.

I founded my PR, Branding, Marketing and Publicity Company The Raleigh Group, in 1980. Through my best selling books, seminars and information products I’ve mentored millions of people who are just entering the business arena, seasoned veterans, and the scale markers in between.

Continue reading "Conquering the Fear of Promotion, Marketing, Branding and PR. Part 1" »

It’s Raleigh Pinskey, author of the international best selling book 101 Ways to Talk Your Way Onto Talk Shows and let’s talk about believing in ourselves. Here’s the scenario. People get excited about the idea of doing self-promotion. Whether you call it PR, Branding Marketing, Public Relations, or Publicity, it is all about putting your name in front of your target market.

The Radio Talk Show or TV Talk Show contacts you and asks you to talk about your business for two or three minutes, for a six or twenty minute segment, or, even better, for the whole hour. Then you start to feel a little strange. It is the fear of promotion creeping in. Up comes… “Oh no, maybe I’m not articulate, and maybe what I have to talk about is not innovative or informative. “

After all, while I was growing up I was constantly told that “what I had to say was not that important, that why would anyone want to listen to what I had to say? I barely got through school, what do I know that would be unique and interesting?”

Continue reading "Conquering the Fear of Promotion, Marketing, Branding PR and appearing on Radio Talk Shows and TV Talk Shows: Part 2" »

This is the third and last installment of So Do You Talk to Strangers?… Conquering the fear of promotion, of promoting yourself.

Who told you “don’t talk to strangers?” Who told you “not to blow your own horn?” Your parents? Your teachers?

Where you taught, “that people who do that promotion thing are crass, rude, crude, and they probably have something that they’re trying to hide in that product they are promoting?”

Did they tell you that self-promotion reeked of old time snake oil salesman and con artists?

Continue reading "Conquering the Fear of Promoting Yourself: Part 3" »

“ Ya gotta have a gimmick,” is the battle cry, also known as the pitch, for audience attention from Ms. Mezzeppa, a vaudeville performer in the legendary theater presentation Gypsy. Her gimmick? Her pitch to the audience was to capture and hopefully keep their attention. Her wardrobe - a pair of pasties, strategically placed on her Trojan armor, enthusiastically twirling to a bump and grind, while lustily trumpeting of her rendition of the flag raisings Call to Colors.

Her gimmick is planned to hopefully set her pitch apart from the other scantily clad Vaudeville performers.

In media speak, Ms. Mezeppa’s gimmick is what as referred to as “the hook” or the razzmatazz, also called the sizzle of the steak, the ultimate wow.

I’m Raleigh R. Pinskey, and we are here to talk about the Hook. We are addressing the noun. Merriam -Webster says the word hook originates from before the 12th century. Etymology: Middle English, from Old English hōc; and means something intended to attract and ensnare. Used then by the town crier, now in media releases (aka press releases) to get your point across.

Continue reading "Creating Results Producing Hooks for Your Pitch: Part 1" »

We are continuing our discussion on the tiny word with a mighty punch, drum roll please… the hook! Remember. Hooks help build and pitch your case.

In 101 Ways to Write Dynamic Media Releases, I list up with twenty – six meaningful hooks to use in your media releases. In Part 1, we learned about the delicious and far reaching Survey. In Part 2, we are discussing how to use the hook of Lists for Pitching.

Continue reading "Creating Results Producing Hooks for Your Pitch: Part 2" »

More hooks for building your pitch.

In 101 Ways to Write Dynamic Media Releases, I list up with twenty – six meaningful hooks to use in your media releases. In Part 1, we learned about the delicious and far reaching Survey. In Part 2, we discussed how to use the hook of Lists for Pitching.

In this entry, let’s talk about the hook of Case Studies for pitching. They can be successes or chronicles that didn’t work out as well as expected.

Case studies are always a welcome PR and marketing pitch for publicity. This category’s accomplishments are best presented in bullet points or in a brief paragraph with the salient points to be made. Then send your audience to your OnLine Media Room or to your Case Studies section for the full-blown story.

Here’s a branding case study I did for one of my PR and marketing clients that I put on my “Case Studies” section of PromoteYourself.com/ This section gets me good publicity.

Continue reading "Creating Results Producing Hooks for Your Pitch: Part 3" »

Intro Tips to Understanding the Media

Occasionally a rumor surfaces around the notion that members of the media are not human. I am here to say, that in 28 years, I have very rarely experienced this. The reason I have managed to please the media and therefore experience successful PR, branding, publicity, marketing and public relations, is that I take the time for understanding the media. For pleasing the media by honoring their wants, needs, desires and emotions.

I find it amazing that even from media savvy people I am questioned often with “Why should we spend time understanding the media? Or learning about pleasing the media? ”

Continue reading "How Understanding the Media and Pleasing the Media Leads to Successful PR, Branding, Publicity, Marketing and Public Relations Part 1A" »

More Intro Tips to Pleasing the Media

My second Intro Tip on understanding the media and pleasing the media to obtain successful PR is to apply media savvy logic to this situation I described above. The more you know about someone, about their

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